"618" refers to a major shopping festival in China that takes place on June 18th each year. It was initiated by the e-commerce giant JD.com in 2010 to celebrate its anniversary. Over the years, it has grown into one of the largest online sales events in the country, similar to Singles' Day on November 11th. During the 618 festival, various online retailers offer significant discounts and promotions, attracting millions of shoppers. The event has become a key period for brands to boost sales and engage with consumers, showcasing a wide range of products from electronics to fashion.