The "4Ps" refer to the four essential elements of marketing: Product, Price, Place, and Promotion. The Product is what a business offers to meet customer needs, while Price is the amount customers pay for it. Place involves the distribution channels used to deliver the product to consumers, and Promotion encompasses the strategies used to communicate the product's benefits and persuade customers to buy. These elements work together to create a successful marketing strategy. By carefully balancing the 4Ps, businesses can effectively reach their target audience, enhance customer satisfaction, and ultimately drive sales.