The term "24 frames per second (fps)" refers to the standard frame rate used in traditional film and video production. This means that 24 individual images, or frames, are displayed every second to create the illusion of smooth motion. This frame rate has been widely adopted since the early 20th century, as it strikes a balance between motion fluidity and the cost of film. Using 24 fps allows filmmakers to convey storytelling effectively while maintaining a cinematic quality. This frame rate is also commonly used in television, animation, and video games, contributing to a consistent viewing experience across various media formats.