The 1964 election in the United States was held on November 3, where Lyndon B. Johnson, the incumbent president, ran for a full term after succeeding John F. Kennedy following his assassination. Johnson, a member of the Democratic Party, campaigned on a platform of civil rights and social reforms, promoting his vision of the "Great Society." His main opponent was Barry Goldwater, the Republican Party candidate, who advocated for limited government and a strong anti-communist stance. Johnson won decisively, securing 61.1% of the popular vote and 486 electoral votes, while Goldwater received 38.5% and 52 electoral votes, marking one of the largest landslides in U.S. electoral history.