"팬층" refers to the group of dedicated fans who support a particular artist, celebrity, or brand. This term is commonly used in the context of music, sports, and entertainment, where a strong fan base can significantly influence an individual's or group's success. The size and engagement level of a 팬층 can vary widely, from casual listeners to die-hard supporters. A 팬층 often engages in various activities, such as attending events, purchasing merchandise, and participating in online communities. This engagement helps to create a sense of belonging among fans and can lead to increased visibility and popularity for the associated artist, team, or brand.