"신세대" refers to the "new generation" in South Korea, typically encompassing individuals born in the late 1980s to the early 2000s. This group is characterized by their unique cultural values, technological proficiency, and a strong sense of individuality. They often prioritize personal freedom and self-expression, influenced by global trends and social media. The term is often associated with changes in societal norms, including attitudes toward work, relationships, and family. Members of the 신세대 are known for their progressive views and are often seen as more open-minded compared to previous generations, such as the 베이비붐 세대 and X세대.