"신세계" (Shinsegae) is a prominent South Korean retail company known for its department stores and hypermarkets. Founded in 1930, it has grown to become one of the largest retailers in Asia, offering a wide range of products, including clothing, electronics, and groceries. The company operates various brands, including E-Mart, which is its supermarket chain. In addition to retail, 신세계 is involved in other sectors such as real estate and food services. The company has expanded internationally, with stores in countries like China and Vietnam. Its commitment to quality and customer service has made it a key player in the South Korean economy.