매 (Falconry) is the ancient practice of training birds of prey, such as falcons, to hunt game. This skillful art has been practiced for thousands of years across various cultures, emphasizing the bond between the falconer and the bird. Falconry requires knowledge of the bird's behavior, training techniques, and hunting strategies. The sport is not only about hunting but also involves the care and management of the birds. Falconers must provide proper nutrition, housing, and health care for their birds. Today, falconry is recognized as a cultural heritage and is practiced in many countries, promoting conservation and wildlife management.