淘宝 is a popular online shopping platform in China, launched in 2003 by 阿里巴巴 Group. It allows users to buy and sell a wide variety of products, ranging from clothing and electronics to home goods and beauty products. With millions of sellers, it offers a vast selection of items at competitive prices. The platform operates primarily as a consumer-to-consumer (C2C) marketplace, enabling individuals and small businesses to set up their own online stores. 淘宝 also features user reviews, ratings, and various payment options, making it a convenient choice for shoppers looking for deals and unique products.