楽天 (Rakuten) is a Japanese e-commerce and online retail company founded in 1997 by Hiroshi Mikitani. It operates a marketplace that connects buyers and sellers, offering a wide range of products, including electronics, clothing, and groceries. Rakuten is known for its loyalty program, which rewards customers with points for purchases that can be used for future shopping. In addition to e-commerce, 楽天 has expanded into various sectors, including digital content, telecommunications, and finance. The company also owns Viber, a messaging app, and has invested in several startups globally, enhancing its presence in the tech industry.