“新生代” (New Generation) refers to a demographic group in China born after the 1990s, often characterized by their unique cultural values and lifestyle choices. This generation has grown up during a time of rapid economic development and technological advancement, leading to different perspectives on work, education, and social relationships compared to previous generations. Members of the 新生代 are typically more open-minded and individualistic, valuing personal expression and creativity. They are also more likely to embrace digital technology, using platforms like 微博 and 抖音 to connect and share their experiences. This shift has significant implications for Chinese society and its future.