宝马, or BMW, is a well-known German automobile manufacturer that specializes in luxury vehicles. Founded in 1916, the company has built a reputation for producing high-performance cars and motorcycles. BMW is recognized for its innovative engineering and design, often incorporating advanced technology into its vehicles. The brand's logo features a blue and white checkered pattern, symbolizing its origins in Bavaria. BMW offers a range of models, including sedans, SUVs, and electric vehicles, catering to various customer preferences. The company is also involved in motorsport, enhancing its image as a performance-oriented brand.