なまはげ is a traditional Japanese folklore figure from Akita Prefecture. It is depicted as a fearsome creature wearing a mask and straw garments, often associated with the New Year celebrations. The purpose of なまはげ is to scare children into good behavior and to drive away evil spirits. During the なまはげ festival, men dress as these figures and visit homes, shouting phrases that encourage families to be diligent and respectful. This practice is believed to bring good fortune and ensure a bountiful harvest for the coming year. The tradition has been recognized as an important cultural heritage by UNESCO.