Wholesale florists are businesses that sell flowers and floral supplies in large quantities, primarily to retailers, event planners, and other professionals in the floral industry. They source their products directly from growers or importers, allowing them to offer a wide variety of fresh flowers, greenery, and related items at competitive prices. These florists play a crucial role in the supply chain, ensuring that flowers are available for various occasions, such as weddings, holidays, and corporate events. By purchasing in bulk, their customers can save money while accessing high-quality products that meet their specific needs.