Venue sourcing is the process of finding and selecting a location for an event, such as a conference, wedding, or corporate meeting. This involves researching various venues, comparing their features, capacities, and costs, and ensuring they meet the specific needs of the event. Event planners often use venue sourcing to streamline the planning process, ensuring they choose the best possible location. Factors considered during venue sourcing include accessibility, amenities, and availability, as well as the overall atmosphere that aligns with the event's goals and objectives.