Value investing is an investment strategy that involves buying stocks that appear to be undervalued compared to their intrinsic worth. Investors look for companies with strong fundamentals, such as solid earnings and low debt, but whose stock prices are lower than expected. This approach aims to capitalize on market inefficiencies, believing that the stock price will eventually rise to reflect the true value of the company. The concept of value investing was popularized by Benjamin Graham, often referred to as the "father of value investing." He emphasized the importance of thorough analysis and a long-term perspective, encouraging investors to focus on the underlying business rather than short-term market fluctuations.