User-generated content (UGC) refers to any form of content created and shared by individuals rather than professional organizations. This can include text, images, videos, and reviews posted on platforms like social media, blogs, and forums. UGC allows users to express their opinions, share experiences, and contribute to online communities. UGC plays a significant role in shaping brand perception and influencing consumer behavior. Companies often leverage this content for marketing purposes, as it can enhance authenticity and trust. Examples of UGC include customer reviews on Amazon, photos shared on Instagram, and comments on YouTube videos.