User demographics refer to the characteristics of a specific group of people who use a product, service, or platform. This information often includes factors like age, gender, income level, education, and location. Understanding user demographics helps businesses tailor their marketing strategies and improve their offerings to better meet the needs of their audience. For example, a social media platform like Facebook may analyze user demographics to determine that a large portion of its users are millennials aged 25-34. This insight allows Facebook to create features and advertisements that resonate with this age group, enhancing user engagement and satisfaction.