User acquisition refers to the process of attracting and converting new users or customers for a product or service. This can involve various marketing strategies, such as advertising, social media campaigns, and content marketing, aimed at increasing awareness and interest among potential users. Effective user acquisition is crucial for businesses, as it helps to grow their customer base and drive revenue. Companies often analyze data and user behavior to optimize their acquisition strategies, ensuring they reach the right audience and maximize their return on investment in marketing efforts.