Up-and-coming artists are individuals in the creative fields, such as music, visual arts, or performance, who are gaining recognition but have not yet reached mainstream success. These artists often showcase their work in local galleries, small venues, or online platforms, attracting attention for their unique styles and fresh perspectives. Many up-and-coming artists utilize social media to connect with audiences and promote their work. This digital presence allows them to build a following and engage with fans directly, often leading to opportunities for collaboration and exposure in larger markets. Examples include emerging musicians on platforms like Spotify or visual artists featured on Instagram.