The "triple bottom line" is a framework that encourages businesses to focus on three key areas: people, planet, and profit. This approach emphasizes that companies should not only measure their financial success but also consider their social and environmental impacts. By balancing these three elements, businesses can contribute positively to society while ensuring long-term sustainability. Incorporating the triple bottom line helps organizations make more responsible decisions. For instance, a company might invest in eco-friendly practices to reduce its carbon footprint, support local communities through fair labor practices, and still achieve financial growth. This holistic view promotes a more sustainable and ethical business model.