Traditional publishing is the process where authors submit their manuscripts to established publishing houses. These companies evaluate the work and, if accepted, handle the editing, design, and distribution of the book. Authors typically receive an advance payment and royalties based on sales. In traditional publishing, the publisher takes on the financial risk and invests in marketing to promote the book. This model often results in wider distribution in bookstores and libraries, making it easier for readers to find the book. Well-known publishers include Penguin Random House, HarperCollins, and Simon & Schuster.