trademark law
Trademark law protects brands by ensuring that symbols, names, and slogans used to identify goods or services are unique. This legal framework helps consumers distinguish between different products and prevents confusion in the marketplace. When a business registers a trademark, it gains exclusive rights to use that mark, which can include logos, brand names, and even sounds.
If someone uses a trademark without permission, it can lead to legal disputes. Trademark law also allows for the enforcement of rights against counterfeit goods and unauthorized use, helping to maintain the integrity of brands like Nike or Coca-Cola.