Traction refers to the grip or friction between a surface and an object, allowing for movement without slipping. In vehicles, for example, good traction is essential for safe driving, especially in wet or icy conditions. It helps tires maintain contact with the road, improving control and stability. In a business context, traction indicates the progress and momentum a startup or company gains in the market. It often refers to measurable growth, such as increasing sales or user engagement. Achieving traction is crucial for attracting investors and demonstrating the viability of a business model, often highlighted in discussions about startups and entrepreneurship.