Total revenue refers to the total amount of money a business earns from its sales of goods or services before any expenses are deducted. It is calculated by multiplying the price of each product or service by the number of units sold. For example, if a company sells 100 widgets at $10 each, its total revenue would be $1,000. Total revenue is an important metric for businesses as it helps assess financial performance and growth potential. It can also influence decisions related to pricing, marketing, and production. Understanding total revenue is crucial for stakeholders, including investors, managers, and analysts.