The National Organization for Women (NOW) is a feminist advocacy group founded in 1966 in the United States. Its primary goal is to promote gender equality and advocate for women's rights in various areas, including employment, education, and reproductive health. NOW works to address issues such as discrimination, violence against women, and economic inequality. NOW engages in lobbying, public education, and grassroots organizing to influence policy and raise awareness about women's issues. The organization also collaborates with other groups and movements to advance social justice and equality for all, emphasizing the importance of intersectionality in its efforts.