The Great Awakening was a series of religious revivals that swept through the American colonies in the 18th century, particularly between the 1730s and 1740s. It emphasized personal faith, emotional experiences, and a direct relationship with God, challenging established religious institutions and practices. Key figures included Jonathan Edwards and George Whitefield, who preached passionately and attracted large crowds. This movement encouraged a sense of individualism and questioned traditional authority, leading to the growth of various denominations. The Great Awakening also played a role in shaping American identity, fostering a spirit of independence that would later influence the American Revolution.