Targeting is a marketing strategy that focuses on identifying and reaching specific groups of people who are most likely to be interested in a product or service. By analyzing data such as demographics, interests, and behaviors, businesses can tailor their messages to resonate with these audiences. This approach helps companies use their resources more efficiently and increases the chances of making a sale. For example, a sportswear brand might target fitness enthusiasts by advertising on platforms where they spend time, like social media or fitness apps. This ensures that the brand's message reaches the right people, ultimately leading to better engagement and higher sales.