Ta moko is the traditional Māori practice of tattooing that holds deep cultural significance in New Zealand. It involves intricate designs that represent an individual's ancestry, social status, and personal achievements. Each pattern is unique and tells a story about the person's identity and heritage. The process of ta moko is performed using traditional tools, often made from natural materials. The tattoos are applied to the face and body, with facial moko being particularly important as it signifies a person's lineage and connection to their tribe, or iwi. This art form is a vital aspect of Māori culture and identity.