Subscription billing is a payment model where customers pay a recurring fee to access a product or service. This model is commonly used by companies offering digital services, such as streaming platforms, software applications, and subscription boxes. Customers typically choose a billing cycle, such as monthly or annually, and their payment is automatically processed at the start of each cycle. This approach benefits businesses by providing predictable revenue and fostering customer loyalty. It also allows customers to enjoy continuous access to services without the need for repeated transactions. Overall, subscription billing simplifies the payment process for both parties involved.