Strategic planners are professionals who develop long-term goals and strategies for organizations. They analyze market trends, assess internal capabilities, and identify opportunities and threats to create effective plans. Their work helps organizations allocate resources efficiently and make informed decisions. These planners often collaborate with various departments, such as marketing, finance, and operations, to ensure alignment with overall objectives. They use tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate situations and guide the organization toward achieving its vision. Strategic planners play a crucial role in shaping the future direction of a company.