A sports agent is a professional who represents athletes in negotiations and contracts. Their main role is to secure the best possible deals for their clients, which can include salaries, endorsements, and sponsorships. Sports agents often have strong connections within the sports industry, allowing them to advocate effectively for their clients. In addition to contract negotiations, sports agents provide career guidance and support. They help athletes manage their public image and navigate the complexities of their professional lives. Many sports agents specialize in specific sports, such as football, basketball, or baseball, to better serve their clients' unique needs.