"Special releases" refer to limited-edition products that are often launched to celebrate a specific event, anniversary, or collaboration. These releases can include items like clothing, toys, or food products that are produced in smaller quantities, making them more exclusive and sought after by collectors and fans. Companies often use special releases to create excitement and engagement among their audience. For example, breweries may release unique beer flavors, while video game developers might offer special in-game items. These products typically have a designated time frame for availability, encouraging consumers to act quickly to secure them.