Social marketing is a strategy that uses marketing principles to promote social good and influence positive behavior change. It aims to address issues like health, environment, and community welfare by encouraging people to adopt beneficial practices. This approach often involves campaigns that raise awareness and educate the public about important topics. The key components of social marketing include understanding the target audience, creating compelling messages, and utilizing various channels to reach people effectively. By focusing on the needs and preferences of individuals, social marketing seeks to create lasting change in behaviors that benefit society, such as reducing smoking, increasing exercise, or promoting recycling.