Sertanejo universitário is a popular music genre in Brazil that blends traditional sertanejo sounds with modern influences, particularly from pop and rock. It emerged in the early 2000s, primarily among university students, and quickly gained widespread appeal across the country. The lyrics often focus on themes of love, relationships, and rural life, making it relatable to a broad audience. The genre is characterized by its catchy melodies and upbeat rhythms, often featuring acoustic guitars and synthesizers. Notable artists in sertanejo universitário include Jorge e Mateus, Zezé Di Camargo & Luciano, and Luan Santana, who have contributed to its popularity through hit songs and engaging performances.