A sales report is a document that summarizes the sales activities of a business over a specific period. It typically includes information such as total sales revenue, the number of products sold, and comparisons to previous periods. This report helps businesses understand their performance and identify trends, allowing them to make informed decisions about future strategies. Sales reports can also highlight the performance of different products or sales teams, providing insights into what is working well and what needs improvement. By analyzing these reports, companies can adjust their marketing efforts and improve customer satisfaction, ultimately driving more sales and growth.