Sales growth refers to the increase in a company's sales over a specific period, often measured in terms of revenue or units sold. This growth can indicate a business's success and its ability to attract more customers or sell more products. For example, if a company sells widgets and sees a rise in sales from $100,000 to $120,000 in a year, it has experienced a 20% sales growth. Understanding sales growth is crucial for businesses as it helps them make informed decisions about marketing strategies, product development, and resource allocation. By analyzing sales trends, companies can identify what works well and adjust their approaches to maximize profits and ensure long-term success.