Sales distribution refers to the process of delivering products or services from a company to its customers. This involves various channels, such as direct sales, retail stores, and online platforms. The goal is to ensure that products reach the right market segments efficiently and effectively. Different strategies can be employed in sales distribution, including wholesale, franchising, and e-commerce. Companies analyze their target audience and market trends to choose the best distribution methods. Effective sales distribution helps maximize reach, improve customer satisfaction, and ultimately increase sales revenue.