A sale, often referred to as a discount, is a temporary reduction in the price of goods or services. Retailers use sales to attract customers, clear out inventory, or promote new products. Discounts can vary in percentage and duration, making them appealing to shoppers looking for savings. During a sale, customers can purchase items at a lower price than usual, which can lead to increased sales volume for businesses. Common types of sales include seasonal promotions, clearance events, and holiday specials. These strategies benefit both consumers and retailers by encouraging spending and enhancing customer satisfaction.