Retail investors are individual people who buy and sell stocks, bonds, and other financial assets for their personal accounts, rather than for a financial institution. They typically invest smaller amounts of money compared to large institutional investors like hedge funds or pension funds. Retail investors often use online trading platforms to manage their investments and make decisions based on their own research or advice from financial advisors. These investors play a significant role in the financial markets, as their collective buying and selling can influence stock prices. With the rise of technology and easy access to information, more people are becoming retail investors, seeking to grow their wealth and achieve financial goals.