Retail floristry is the business of selling flowers and floral arrangements directly to consumers. This includes creating bouquets, centerpieces, and other decorative items for various occasions such as weddings, birthdays, and holidays. Retail florists often work in shops or online, providing customers with a range of fresh flowers and plants. In addition to selling flowers, retail florists may offer services like delivery and event decoration. They often collaborate with event planners and caterers to create stunning floral displays for events. Retail floristry combines creativity with customer service, making it a vibrant part of the floral industry.