Real estate analytics involves the use of data and statistical methods to evaluate and predict trends in the property market. This process helps investors, developers, and real estate agents make informed decisions by analyzing factors such as property values, market demand, and economic indicators. By leveraging tools and software, professionals can visualize data through charts and maps, making it easier to identify opportunities and risks. Real estate analytics can also assist in property management, helping owners optimize rental income and reduce vacancies by understanding tenant preferences and market conditions.