rating scale
A rating scale is a tool used to measure opinions, attitudes, or behaviors by assigning numerical values to different levels of satisfaction or agreement. Commonly used in surveys, it allows respondents to express their feelings on a continuum, such as from 1 to 5, where 1 might indicate "very dissatisfied" and 5 represents "very satisfied." This helps researchers and organizations quantify subjective data for analysis.
Rating scales can take various forms, including Likert scales, semantic differential scales, and numerical rating scales. Each type serves different purposes, but all aim to simplify complex opinions into easily interpretable data. This makes it easier to identify trends and make informed decisions based on feedback.