A "pull" refers to a force that draws or attracts an object towards another object. In physics, this can be seen in various contexts, such as gravity, where the Earth exerts a pull on objects, causing them to fall. Pulls can also occur in everyday situations, like when you pull a door open or when a magnet pulls metal objects towards it. In the context of marketing, a "pull" strategy involves creating demand for a product or service by attracting customers. This can be achieved through advertising, promotions, and engaging content that encourages consumers to seek out the product. Companies often use social media and influencers to enhance their pull strategies, making their offerings more appealing to potential buyers.