Promotional products are items branded with a company's logo or message, used to promote a business or event. These products can range from simple items like pens and mugs to more elaborate gifts like tote bags and tech gadgets. They are often given away for free at trade shows, conferences, or as part of marketing campaigns to increase brand awareness. These products serve as a tangible reminder of a brand, helping to create a lasting impression on potential customers. By using promotional products, companies like Coca-Cola or Nike can enhance their visibility and encourage customer loyalty through useful and memorable items.