A project sponsor is an individual or group responsible for providing direction and support for a project. They play a crucial role in ensuring that the project aligns with the organization's goals and objectives. The project sponsor typically has the authority to allocate resources, make key decisions, and resolve conflicts that may arise during the project lifecycle. In addition to oversight, the project sponsor acts as a liaison between the project team and upper management. They help communicate the project's value and progress to stakeholders, ensuring that everyone is informed and engaged. This support is vital for the project's success and overall alignment with the organization's strategic vision.