Product marketing is the process of promoting and selling a specific product to a target audience. It involves understanding customer needs, defining the product's unique features, and creating strategies to communicate its value. This includes market research, competitive analysis, and developing messaging that resonates with potential buyers. The goal of product marketing is to drive demand and increase sales. This is achieved through various tactics, such as advertising, social media campaigns, and promotional events. Effective product marketing ensures that the right message reaches the right audience at the right time, ultimately leading to successful product adoption.