Product identification refers to the process of recognizing and distinguishing a specific product from others in the market. This can involve various elements such as brand names, logos, packaging, and unique features that help consumers easily identify the product. Effective product identification is crucial for businesses to build brand loyalty and ensure that customers can find their products among competitors. In retail, product identification often includes barcodes and QR codes, which facilitate inventory management and sales tracking. These codes allow retailers to quickly scan items at checkout, improving efficiency. Overall, product identification plays a vital role in marketing and sales strategies for companies like Coca-Cola and Apple.