Product distribution refers to the process of delivering goods from the manufacturer to the end consumer. It involves various channels, such as wholesalers, retailers, and online platforms, which help make products available in different locations. Effective distribution ensures that products reach customers in a timely manner and in the right quantities. The choice of distribution strategy can significantly impact a company's success. For instance, a direct distribution model allows manufacturers to sell directly to consumers, while an indirect distribution model involves intermediaries. Understanding these options helps businesses optimize their supply chain and meet customer demand efficiently.