"Prestij" is a term that refers to the respect and admiration that a person, organization, or brand commands in society. It often relates to qualities such as reputation, status, and influence. High prestige can lead to increased opportunities and recognition, making it a valuable asset in both personal and professional contexts. In many cultures, prestige is associated with achievements, wealth, or social standing. For example, prestigious universities like Harvard or Oxford attract top students and faculty due to their long-standing reputations. Similarly, luxury brands such as Rolex or Gucci are sought after for their high status and quality, further emphasizing the importance of prestige in consumer choices.